The One Thing People Would Pay Money For

What’s up Outlaws, sorry to interrupt your grind, but this would help you scale your grind; So, NOT sorry.

Do you know what people really pay money for?

Do you know why people pay $11/month for apple music subscription when they can listen for free with the ads.

OR

why people use Uber instead of public transport where they can pay a fraction of the price.

Only right answer is COMFORT. Even though cheaper options are available, people are happy to pay more for convenience. What does this tell you as a copywriter?

Your number 1 goal is to make your clients’ life easier and more comfortable. Instead of being the $50 guy that asks a million questions and takes 100 years to deliver copy that still needs a lot of editing.

Be the $1,000 guy that asks only important questions and delivers in the best jobs in the shortest time possible. 

Apart from conversions, you should add “comfort” to your offer. Clients would pay more because you can make their life easier. Your delivery should be so good that it would need no additional input or correction.

But hold up, whether you sell a product or a service, there’s one other thing that people would pay big money for… even bigger than comfort.

And that’s STATUS.

Stay tuned for tomorrow’s email if you want to know why status sells more than comfort and how you can use it to scale your business.

Christian @ Outlaw Marketing

PS: Reply to this email to join my growth program for copywriters and marketers. It’s a 1 on 1 program and I’m only taking ONE more client this month. Reply with “GROWTH” and let’s scale your copywriting income to $10k/month in 2024.