New Year.... GOALS > WISHES

Happy New Year Outlaws. So, we’re starting the year with some hardcore truth.

The beginning of the year is always very funny to me. This period, the gym is usually filled up. Everybody is trying to get that great physique in the year. It’s when people want to get the extra hours in at work. Everyone’s so determined to get their money up in the year. We’re all like “f*ck it; I’d do whatever it takes to reach my goals this year”. This is actually a very good thing… BUT

Check back in February/March, and the gym is almost empty. You’re wondering, where have all the people gone? Truth is they actually go back to their normal lives because they didn’t have goals, all along they only had wishes.

A wish is very different from a goal. With wishes, you only picture the outcome; With goals though, you consider the whole process. Check this:

Wish- I’ll get to $10k/month this year.

Goal- I’d send 50 cold dms per day to get 4 email marketing clients at $2,500/month each.

Same 10k/month outcome, but goals must be actionable. You may even go deeper than this, because there’s a lot that goes in the backend to achieving what you want. Wishes are great, but it’s goals that get results.

It’s still early in the year, so check your year goals again and make sure they’re not just wishes. Draft a real and actionable process and go for it.

See you tomorrow!!

Christian @ Outlaw Marketing

PS: If your goal is to sign copywriting clients and get to $4k/month this year, I’m here to help. Click this link to send me your cold outreach script for a free review. (Remember, GOAL, not WISH, so only for people that are ready to put in the work.)