Lost In the Archives......... Forever!

That’s what happens to the cold emails you send, spamming links to your portfolio or trying to impress your prospects with your grammatical prowess.

Flash news…. No one gives a f*ck!

You wonder why your cold emails are not getting any replies but keep sending stuff like

“Hello, I’m a wordsmith and i write impeccable ads for businesses. Here’s a link to my portfolio.”

There’s a 99.9% chance that your prospects won’t read further than this before swiping your mail to the archives because you really don’t sound like you’ve got shit to offer.

Cold emails are not meant for signing clients directly, that’s something you do on the sales call, and these shitty email formats won’t get you any closer to the call. Your email should get the prospects interested in your offer and start up a conversation that would lead to the call. In your cold email, you have a very short window to show your prospects how you can help them.

No formalities, No grammar, Just straight VALUE. How do you do that?

In tomorrow’s email I’ll be showing you how to craft a cold email script that makes you look like you actually know what you’re doing, and no, it’s not one of those bullshit "highly personalized” talk that wastes your time and still has you sounding like a robot. Stay tuned because it’s about to get lit!

See you tomorrow outlaws.

 Christian @ Outlaw Marketing